Monday, 8 August 2011

Amy Winehouse's secret collaborations with Fred Perry to be released

The tragic fate of Amy Winehouse has shaken the entire world but it seems that her untimely, unfortunate death will effect even the fashion world. Of course, there have been a number of consequences as a result of her passing- most significantly, that her father is now campaigning for rehabilitation services to be more widely available for addicts, a campaign which is sorely needed in a time and society like ours.

But in other (lesser) news, broken by Vogue today, never-seen-before collections she designed for legendary fashion house Fred Perry are to be released soon, with the Winehouse family's blessing.

Amy was always an avid Fred Perry fan, wearing it on most occasions she was photographed by the press. The fact that most pictures of her repping the iconic label come from before her collaborations with the brand shows how truly passionate she was about fashion.

We all remember Amy's previous collaboration with Fred Perry- released October 2010 (shown below). For the first time, the label was suddenly desirable to females who weren't tennis players or lesbians. Amy's designs screamed Fifties sex-siren, nipped in waists, playful textures like houndstooth and plaid, all served up with a side of cleavage and trademark beehive.

But apparently, this was not the only collection Amy worked on. Reports have revealed that there are another two seasons worth of designs stored away in secret. Amy in fact worked with Fred Perry on designs up until Autumn 2012. So we may now expect another exciting 2 seasons worth- probably Spring and Autumn 2012- of modish, Fifties-inspired pieces that will most likely be invaluable to those who love fashion. 

Designs from Amy's first collection
The profits from both of the new ranges, and all of Amy's royalties from them, will be donated to the Amy Winehouse Foundation, a charity that is being set up in her honour by her family. Her father, Mitch Winehouse, is keen to help "children and young people in her name" through the foundation. Vogue also reported that Fred Perry will make a seasonal donation to the charity, cementing forever, Amy's love affair with the brand. 

So, expect a sudden clamour over the fate of the polo shirt. It seems to me that it's time will come soon.

You can still buy pieces from Amy's first collection here.


  1. How unexpected, shall definitely be keeping my eyes peeled for the future mystery collections!

  2. waw that's surprising, good bit of news there :) xxx

  3. Looking forward to seeing the new collection.


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