Erdem Moralioglu perhaps understands florals like no other designer of our generation. His designs at LFW today, as always, were effeminate beyond belief- if you thought you had seen next seasons most desirable floral garments already, think again.
The setting for the Erdem show could not have been more suitable. The ballroom at The Savoy is exquisitely ornate and sophisticated and the dresses on show there were not unsimilar. Erdem has once again re-created florals as his very own.
Only the softest of materials will suffice for the Erdem woman. Dainty lace was interspersed at regular intervals- panels of it on cheeky little hotpants or wholly comprising your new favourite summer dress. Chiffon, satin and silk was also used, keeping the romantic vibe fresh. Skirts were pleated and hemlines knee-length to portray an elegant manner.
The colour palette was soft and romantic with lots of soft-hued pastels. The elegance was further displayed through the shape of the dresses, such as demure high collars and the cut of the ever-so dainty tea-dresses and classic shift dresses. The intricate little florals were embroidered with the tiniest of sequins to add a subtle shimmer. And very few of the floral prints were the same- displaying the patient genius of the designer himself. In all, the entire show was overwhelmingly feminine and so typically Erdem.
My favourite looks from the Erdem show: