Moschino Cheap & Chic is the fun, playful diffusion line from Moschino, also designed by legendary Moschino creative director Rossella Jardini, but aimed at the younger market with more reasonably priced garments. Their show at MFW was an explosion of joy, colour and youthful vibrancy.
Attached to the invitation was a bag of seeds and the catwalk was adorned with boxes of fruits and vegetables as you would find at a market, revealing immediately the main theme of the show- health. "Healthy fashion means a healthy body" according to Moschino CC and healthy fashion was certainly what they delivered. The show opened with a bright pink, puffy-sleeved strawberry dress, complete with little black seeds and green leaf. And a prolific t-shirt which stated exactly the theme for the show- "eco chic", worn with a skirt decorated with a big straw bow. Then came the dresses with apple motifs- the all-over maxi dress and the mini-dresses with a little apple design in the corner or oversized apple motif in the centre. There was also grape versions and soon the fruit and vegetables dispersed into cute little accessories- a raincoat adorned with buttons made to look like pepper, garlic, tomato and carrots and widely-celebrated carrot hat which seemed to stab the model through the head (in a nice way)!
But as well as fruit and vegetables, there was also lots and lots of florals- because you can also buy flowers at the farmers market. Romantic florals, loud florals, cutesy florals- they were all there. Florals are necessary for spring, but were given a playful edge when paired with bows and sweet market-like straw accessories.
Colour was everywhere, representing every kind of fruit and veg and every colour of the rainbow. The models wore bright blue eyeshadow to clash with the vibrant pinks, yellows and greens of their outfits. The mini-dresses were my particular favourites, with their structured silhouettes and puffy skirts, and they came in every colour and print imaginable- a romantic floral, a delicious vegetable print, a soft stripy green which resembled grass and a sunny yellow to portray happiness. As well as the flirty minis, there were also sexy maxis, also in a variety of colours and prints, but also in different materials- luxurious silks and flowing chiffons. I especially loved the quilted patchwork dress, a strapless mish-mash of coloured squares, and the finale dress, a lively multicoloured rainbow dress with bows.
The looks were all paired with sky-high platforms with a flash of shocking pink underneath, or bright turquoise, shiny gold or glossy black sandals. There were even a pair which had a little assortment of salad on the front- quirky cuteness. There was also an array of straw hats and straw bags, again adorned with fruits and vegetables and flowery designs.
My favourite looks from the Moschino Cheap & Chic show: