High street and designer collaborations are everywhere right now. Mary Katrantzou's instant sell-out line for Topshop, Marni and Versace for H&M and Gold by Giles Deacon for New Look to name but a few, high end designers are increasing their accessibility by offering capsule collections in high street stores at a cheaper price. With more and more people becoming aware of high fashion yet the recession meaning everyone is more financially restricted than ever, collaborations are a hot business right now. And I'm not complaining, if it means bagging a slice of high fashion for a fraction of the original cost.
The latest designer collaboration making a storm is Louise Gray, colour punk extraordinaire, for Topshop. Not just content with making eye-catching, statement clothing, she has also designed a make-up range to be worn alongside them, the very first collaboration ever for Topshop Make Up. Louise Gray for Topshop will only be dropping in selected stores including London Oxford Circus, Selfridges London, Manchester Arndale and Liverpool but it will be widely available online as of the 23rd of August. Prices will start from £120.
Originally hailing from Fraserburgh, Scotland, Louise Gray has become the darling of recent London Fashion Weeks after sending some of the most vibrant and unique creations down the catwalk. Her A/W 12 show - "I'll Take It"- was inspired by Cyndi Lauper and Debbie Harry in their younger, punkier days and received critical acclaim from the fashion industry, as well as marking a new transition into the high fashion market. Her trademark style is no holds barred- layers upon layers, clashing prints, the brightest colours, statement accessories, crazy make up and wild hairstyles. More is more in Louise Gray's opinion. But the prints work together, each piece in every look could potentially work alone as a separate as well as altogether and the overall style of her collections reflect the punky attitude of the designer herself. Representing the freedom and playfulness that fashion should express in everyone individually, Louise Gray's collections are a break from the mould. And that is something to celebrate.
Louise Gray A/W 2012: