Cheap Monday S/S 13
Cheap Monday was established in 2004, focusing primarily on jeans. Their very first style of jean, 'Tight', was a sell-out success in Sweden- and was affordable as well as stylish. Since then they have joined forces with H&M and expanded their stores to over 34 countries around the world. The S/S 13 catwalk show held all their signature elements, significantly denim, of course. A strong, urban edge was conveyed through army-prints, baseball caps and seamless shapes. There were feminine fabrics as well, florals and knits, but mostly paired with masculine accessories and plenty of black. Cheap Monday's clothes are for those with serious attitude only.
Dagmar S/S 13
Multiple award-winning label House of Dagmar delivered a stellar show for S/S 13 at Stockholm Fashion Week. The label is run by a trio of sisters, who all have prestigious backgrounds in the fashion industry and their muse and inspiration for every collection is their late grandmother and label namesake Dagmar, who first instilled an interest in fashion within all three of them. For S/S 13 they have introduced contradictory elements in every look- brights paired with neutrals, laser-cut tops paired with floaty maxi-skirts, rough leather pieces paired with delicates. Almost every look is standout, which meant reducing their collection down to my favourite 5 looks was very difficult.
Carin Wester S/S 13
Carin Wester is a major fashion player on the Swedish circuit. Effortlessly cool, she defines the laid-back style that Sweden is so famous for. Graduating from the prestigious Beckmann's School of Design in 1998, she has since gone on to win many awards for her classic designs and covetable creations and always uses sustainable materials. With several stores in Sweden catering for both men and women and a line available through Urban Outfitters, Wester is set to take over the world. The S/S 13 show was modern day elegance with heaps of Swedish influence. Slouchy shapes, cosy materials and luxurious fabrics means that next season, comfort will (finally) be key according to Wester.
Whyred S/S 13
Whyred was my favourite show of Stockholm Fashion Week. With both menswear and womenswear equally focal to the label, their signature look is sleek, tailored and heavily inspired by Mod culture. Described continually as "the indie super label", Whyred is growing in both strength and significance, and not only in Sweden. Not only a fashion label, Whyred dabbles in music and art also, combining all three to create an individual and eclectic experience. Visit their website here to see what I mean. The S/S 13 show was an array of bright colours, sharp suits and graphic-but not too busy-prints. The hairstyles, makeup, footwear and accessorising was Mod all over, the clothes even more so. Metallics, cobalt blues and exquisite tailoring are key trends for Whyred's S/S 13 collection, although every piece is a delight.